Why Video Builds Trust With Prospects

January 17, 2025 - 1 minute read - LinkedIn, LinkedIn Strategy, LinkedIn Tips

Video is the bridge to human connection.

And it’s a must-have for any business.

I’m not talking about corporate videos with animations.

Sure, there’s a time and place for that.

But the power lies in the people at your organization.

Just having them on camera builds an emotional connection.

Their body language. Their background. The tone of their voice.

This allows your prospect to really understand what your business is like at its core.

Deeper connections lead to more conversions.

People feel a greater sense of trust when they connect with someone on screen.

So don’t be afraid to get your team on video. Doesn’t have to be fancy.

Just needs to be real.

I discussed the power of video in my conversation with Katie Hollar, VP of Marketing at Clutch.

You can watch more here.

If you are curious how we can help you drive more revenue via LinkedIn, reach out to us here.

Tags: content, Content Strategy, Social selling, Video Marketing, video tips