Why Leaders Must Buy Into Social Selling

November 28, 2024 - 1 minute read - Lead Generation, LinkedIn, Social Selling

Social selling is the future of sales — 𝙗𝙪𝙩 𝙞𝙩 𝙨𝙩𝙖𝙧𝙩𝙨 𝙖𝙩 𝙩𝙝𝙚 𝙩𝙤𝙥.

If leadership doesn’t have buy-in, your team certainly won’t.

It’s one of the many things I discussed with Heath Barnett from Mixmax.

I elaborate further in the video clip, but here’s 3 key things your team needs:

→ Right mindset: Leadership needs to fully be on board.

Even if they don’t fully understand social selling, they need to be in.

→ Lead by Example: Leadership can’t just endorse the idea—they need to be living it.

Actively engaging in social selling shows the team it’s a priority.

→ Consistent Training: Leadership AND your team need training.

Social selling training builds camaraderie and trust.

When leadership buys in, the rest of the team follows.

I’ll link to our full discussion below if you want more insights on social selling, using LinkedIn for lead generation, and more.

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