What B2B Buyers Really Want From Sellers

April 20, 2024 - 1 minute read - B2B, LinkedIn, LinkedIn Strategy

The traditional B2B buyer has left the building.

Is your team prepared?

B2B buyers are becoming increasingly:

↪ savvy
↪ informed
↪ self-sufficient
↪ demanding

They are asking their peers.

They are doing their research.

They are looking at similar use cases.

They are consuming content on LinkedIn.

They are expecting to be educated by a brand’s content.

So how does your team stand out and grab their attention?

Be omnipresent.

Go where they are.

Guess what?

They are HERE.

Connect with them.

Engage with them.

Talk to them in a unique way.

Create content that resonates.

Keep in front of them across multiple channels.

Give your team what they need to succeed.

Optimized profiles, training, systems, frameworks, playbooks, coaching, messaging.

We’ve done it time and time again for teams inside our Modern Social Seller program

“𝙈𝙖𝙣𝙙𝙮’𝙨 𝙩𝙚𝙖𝙘𝙝𝙞𝙣𝙜 𝙨𝙩𝙮𝙡𝙚 𝙞𝙨 𝙚𝙣𝙜𝙖𝙜𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙨𝙝𝙚 𝙘𝙪𝙨𝙩𝙤𝙢𝙞𝙯𝙚𝙨 𝙝𝙚𝙧 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝 𝙩𝙤 𝙩𝙝𝙚 𝙨𝙥𝙚𝙘𝙞𝙛𝙞𝙘 𝙣𝙚𝙚𝙙𝙨 𝙤𝙛 𝙤𝙪𝙧 𝙤𝙧𝙜𝙖𝙣𝙞𝙯𝙖𝙩𝙞𝙤𝙣. 𝘼𝙨 𝙖 𝙧𝙚𝙨𝙪𝙡𝙩, 𝙬𝙚’𝙫𝙚 𝙨𝙚𝙚𝙣 𝙖 𝙨𝙞𝙜𝙣𝙞𝙛𝙞𝙘𝙖𝙣𝙩 𝙞𝙢𝙥𝙧𝙤𝙫𝙚𝙢𝙚𝙣𝙩 𝙞𝙣 𝙤𝙪𝙧 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙥𝙧𝙚𝙨𝙚𝙣𝙘𝙚, 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙖𝙣𝙙 𝙤𝙫𝙚𝙧𝙖𝙡𝙡 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚𝙣𝙚𝙨𝙨 𝙞𝙣 𝙪𝙩𝙞𝙡𝙞𝙯𝙞𝙣𝙜 𝙩𝙝𝙚 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 𝙛𝙤𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙜𝙧𝙤𝙬𝙩𝙝.” – Wes N. SVP Enterprise Sales, Xometry

“𝙈𝙖𝙣𝙙𝙮 𝙝𝙤𝙨𝙩𝙚𝙙 𝙖𝙣 𝙞𝙣𝙘𝙧𝙚𝙙𝙞𝙗𝙡𝙚 𝙩𝙧𝙖𝙞𝙣𝙞𝙣𝙜 𝙨𝙚𝙨𝙨𝙞𝙤𝙣 𝙤𝙣 𝙨𝙤𝙘𝙞𝙖𝙡 𝙨𝙚𝙡𝙡𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙤𝙪𝙧 𝙩𝙚𝙖𝙢. 𝙃𝙚𝙧 𝙚𝙣𝙚𝙧𝙜𝙮 𝙖𝙣𝙙 𝙠𝙣𝙤𝙬𝙡𝙚𝙙𝙜𝙚 𝙖𝙧𝙚 𝙪𝙣𝙢𝙖𝙩𝙘𝙝𝙚𝙙. 𝘽𝙮 𝙞𝙣𝙘𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙞𝙣𝙜 𝙨𝙤𝙢𝙚 𝙤𝙛 𝙝𝙚𝙧 𝙦𝙪𝙞𝙘𝙠 𝙩𝙞𝙥𝙨, 𝙢𝙮 𝙞𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨 𝙜𝙧𝙚𝙬 𝙗𝙮 424% 𝙤𝙫𝙚𝙧𝙣𝙞𝙜𝙝𝙩! 𝙈𝙖𝙣𝙙𝙮 𝙞𝙨 𝙩𝙝𝙚 𝙧𝙚𝙖𝙡 𝙙𝙚𝙖𝙡.” – Liz S. VP, Field Marketing, Manhattan Associates

You don’t need to figure it all out internally.

Reach out and let’s plan how your team can start driving consistent revenue via LinkedIn.

Tags: B2B, b2b buyers, B2B Sales, LinkedIn b2b, LinkedIn Tips