Strategies Small Businesses Can Use to Recruit Great Talent [Contributed Blog]

April 8, 2019 - 6 minutes read - Business Growth, Contributed Posts, Social Media Marketing

No matter the size of your business or the size of your team, the people that make up that team are going to be what helps your business to succeed. They are going to be the ones that are there doing the day to day things, speaking to customers, dealing with clients, making sales, advertising, and so on. So, really, being the backbone of the business, making sure that you have the right people for the job is what you need. So how can you ensure that you employ the best people for the job? When you have team members that can help the success of the business, as well as want to stick around with you for a while, then it can make such a difference.

With all of that in mind, here are some of the things that you should be doing to make sure that you’re able to recruit the best talent for your business, so that they will want to stick around, and your business can be off to great things.

Be Savvy To Build a Brand

Depending on the size of the business that you have, you may not have a very big budget, but the thing is, just about all people have a phone in their hand. And, it can be used as something in business to help your business, help the business growth, and help to build the brand of your company. From videos to blog posts and social media, you can use these mediums to help to create and establish a brand around your business.

Encourage All To Recruit

Everyone that you already have working for you can help with recruiting. Plus, when you are able to use the enthusiasm and credibility of those that are already working for you, it can be a really powerful, as well as a cost-effective way of doing things. It doesn’t take much to get this kind of thing going where you work either. You could create a specific time of day or set aside an evening where the staff goes through something like their LinkedIn network, and then, using something like a recruitment email template, you can then send out a message to those that could work as potential candidates. If something comes from it, then you already know that those interested will be suitable, as they had been scouted out. Just a quick example of something that can work.

Promote Your Company

All owners of small businesses, as well as employees, will want to do work that is meaningful. But if you are in the process of an interview and you don’t really know what your company stands for or why what you do matters, then it can send mixed messages to candidates. You want to make sure that from the person on the reception desk to the person interviewing them, that the message of the company and branding is consistent; whoever they speak to, it needs to be the ‘same language’. So, it is a good idea to work with the people that promote what you do and they understand what you as a company do and stand for. When everyone in the workplace is saying the same thing about why working there is a great thing, it can make a massive difference. It can help them see why they would want to work there too.

Have Data on Your Side

With limited time and resources, a small business needs to be working as efficiently as they can in all different aspects, especially during the recruiting process. The good news is that using data can help pretty much any company hone in on some of the best and most qualified candidates, but do so in a faster way. You can look at the people that applied to work with you before, as well as using recruiting tools to help and see the stats that will help you to have the best fit.

Use Your Compelling Recruiters

The top people at your business are going to be the ones that are going to be some of the most convincing and compelling people when it comes to recruiting. And no matter what the size of your business is, you are likely to have some people that fit that category. When you recruit for a small business, it can have its advantages, as you are able to move quite quickly on things. There can be more of an all-hands-on-deck attitude that just wouldn’t happen if you worked for a larger company. Use your team and it can help you to recruit well.

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Tags: employment, employment strategy, recruitment, successful recruitment, talent acquisition