Should you outsource your video content?

January 12, 2025 - 1 minute read - LinkedIn, LinkedIn Strategy, LinkedIn Tips

You can’t outsource authenticity.

Now more than ever, people are craving that real connection.

And in the world of AI, it can get complicated.

Video is the fastest way to build trust, especially on LinkedIn.

So stop outsourcing all of your video content.

You’re missing a chance to connect on a deeper, more personal level.

Sure, you can use a 3rd party to help with editing or final touches.

But the meat and potatoes?

That needs to come from people.

Your people. Your team.

Video isn’t just about the message.

It’s about showing the human side of your business.

I elaborate in this clip from my interview with Katie Hollar at Clutch.

AI has its place, but it can’t replace human trust and connection.

So if you want to be authentic, then get your face on camera.

Or at least your team members’ faces. 😉

Our lights, camera, conversion mini-course is the perfect program for anyone looking to jumpstart their video efforts.

Want to learn more? Visit www.luminetics.io

If you are curious how we can help you drive more revenue via LinkedIn, reach out to us here.