Here’s A Podcast Strategy For Engaging Influential Decision-Makers

April 5, 2024 - 1 minute read - LinkedIn, LinkedIn Content, LinkedIn Content Strategy

This is how I got a 92% response rate from enterprise leaders…

And it doesn’t involve LinkedIn.

Well, at first it doesn’t.

Here’s what you do:

1. Find where they share their wisdom, often in podcasts.

2. Listen to an episode they’ve guested on or hosted.

3. Then, hit them up with a personalized note on LinkedIn.

“𝗛𝗲𝗮𝗿𝗱 𝘆𝗼𝘂 𝗼𝗻 [𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗡𝗮𝗺𝗲]. 𝗬𝗼𝘂𝗿 𝘁𝗮𝗸𝗲 𝗼𝗻 [𝗧𝗼𝗽𝗶𝗰] 𝘄𝗮𝘀 [𝗬𝗼𝘂𝗿 𝗼𝗽𝗶𝗻𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗮𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗯𝗮𝗰𝗸].”

You can also send an email. I prefer trying LinkedIn first.

This isn’t just outreach.

It’s about sparking a genuine conversation.

And let’s get real, everyone likes their ego boosted.

Everyone appreciates it when random strangers take time out to recognize their contributions and insights personally.

Are you doing this now?

If not, try it out.

Social is one of the fastest ways to build real relationships with prospects.

Yet, so many sales teams are neglecting it.

Luminetics exists to change that. Reach out if you want to see how.

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