How To Keep Your Sales Reps Relevant

January 13, 2024 - 2 minutes read - LinkedIn, LinkedIn Tips, Social Selling

SDRs are soon going to be obsolete.

Agree or disagree?

With the rise of AI and the shift in B2B buying habits, the traditional “SDR” is evolving rapidly.

Old-school, lazy sales methodologies just don’t work anymore.

AI can handle those tasks.

But what AI can’t do? Build human connections.

The sales cycle is no longer as simple as it once was.

In order to make inroads with prospects, your team must build a human connection.

And they must be in it for the long game.

The best way to do this is through establishing a personal brand.

But here’s the thing…most SDRs have no clue how to do this.

And with good reason. They’ve never been shown.

Companies are relying on outdated tactics to get in front of people and are hitting dead ends.

But if you train your team, empower them, and give them the strategies they need, they’ll have powerful personal brands that generate a consistent pipeline.

I’m talking about doing things like:

👉 Optimizing their LinkedIn profiles

👉 Posting and engaging with content

👉 Leveraging video for outreach

👉 Sending customized messages and emails

𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 𝙗𝙧𝙖𝙣𝙙𝙞𝙣𝙜 𝙞𝙨 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙄 𝙩𝙧𝙪𝙡𝙮 𝙗𝙚𝙡𝙞𝙚𝙫𝙚 𝙬𝙞𝙡𝙡 𝙝𝙚𝙡𝙥 𝙪𝙨 𝙨𝙘𝙖𝙡𝙚 𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙘𝙧𝙚𝙖𝙩𝙚 𝙖𝙣 𝙖𝙗𝙪𝙣𝙙𝙖𝙣𝙘𝙚 𝙤𝙛 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨. 𝙎𝙤, 𝙬𝙚 𝙨𝙚𝙩 𝙖 𝙙𝙖𝙩𝙚 𝙖𝙣𝙙 𝙨𝙝𝙚 𝙨𝙝𝙤𝙬𝙚𝙙 𝙪𝙥 𝙡𝙖𝙥𝙩𝙤𝙥 𝙞𝙣 𝙝𝙖𝙣𝙙 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙨𝙘𝙝𝙤𝙤𝙡. 𝙒𝙚 𝙬𝙚𝙧𝙚 𝙨𝙘𝙝𝙤𝙤𝙡𝙚𝙙, 𝙖𝙣𝙙 𝙩𝙝𝙚𝙣 𝙬𝙤𝙧𝙠𝙨𝙝𝙤𝙥𝙥𝙚𝙙 𝙩𝙤 𝙛𝙞𝙭 𝙬𝙝𝙖𝙩 𝙬𝙖𝙨 𝙗𝙧𝙤𝙠𝙚𝙣. 𝙏𝙝𝙚 𝙩𝙚𝙖𝙢 𝙬𝙖𝙨 𝙚𝙣𝙩𝙝𝙪𝙨𝙚𝙙 𝙩𝙝𝙧𝙤𝙪𝙜𝙝𝙤𝙪𝙩 𝙖𝙣𝙙 𝙞𝙢𝙢𝙚𝙙𝙞𝙖𝙩𝙚𝙡𝙮 𝙨𝙩𝙖𝙧𝙩𝙚𝙙 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙣𝙜 𝙩𝙝𝙚 𝙣𝙚𝙬𝙡𝙮 𝙡𝙚𝙖𝙧𝙣𝙚𝙙 𝙗𝙚𝙨𝙩 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚𝙨. 𝙄 𝙝𝙞𝙜𝙝𝙡𝙮 𝙧𝙚𝙘𝙤𝙢𝙢𝙚𝙣𝙙 𝙈𝙖𝙣𝙙𝙮 𝙩𝙤 𝙖𝙣𝙮 𝙤𝙧𝙜𝙖𝙣𝙞𝙯𝙖𝙩𝙞𝙤𝙣 𝙩𝙝𝙖𝙩 𝙞𝙨 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧 𝙗𝙧𝙖𝙣𝙙 𝙖𝙬𝙖𝙧𝙚𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙥𝙞𝙥𝙚𝙡𝙞𝙣𝙚 𝙗𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙤𝙣 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣. – David White, Director, North America, CM.com

See also  LinkedIn Success Starts With Your Leadership Team

Whether it’s in-person or virtual, your sales team needs hands-on, interactive training.

And that’s what we do for SDR teams.

Motivate them, hold them accountable, and set them up for success.

AI may not be going away anytime soon, but your team CAN outsmart it.

Ready to take your sales training to the next level? Reach out and we can chat.

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