How To Find High-Intent Buyers Using Sales Navigator

May 16, 2024 - 2 minutes read - LinkedIn Tips, Sales, Sales Navigator

Top of the funnel hunting on LinkedIn is the go-to for many…

But what about the bottom of the funnel?

That’s where the real magic happens.

There’s a secret weapon for that – Buyer Intent data in Sales Navigator.

Are you using it?

This isn’t just about casting a wide net; it’s about knowing exactly where to drop your anchor for the juiciest catch.

If you’re not using Buyer Intent to pinpoint who’s most likely to talk and why, you’re missing out on the treasure trove LinkedIn offers.

And if you want to dive deeper into making Buyer Intent and Sales Navigator your ally in driving the pipeline, send me a message.

Buyer intent. You are likely using tools and paying attention to those prospects that are expressing the most interest and focusing on the highest buyer intent. But are you doing this on the LinkedIn platform?

So, if you have Sales Navigator, you can use the feature buyer intent, which is awesome. All you do is have your team install a snippet on your website that’s tracking who visits, and then it’s going to show up in your accounts.

When you have those account lists built out, it’s going to show you who from those accounts are visiting the website, who is visiting the LinkedIn company page, who is viewing profiles, who’s connecting with people on your team.

There are over 180 buyer intent signals that you can leverage there. It’s pretty awesome. Now, if you don’t have Sales Navigator, you can still leverage buyer intent by using other tools.

So, look at who is engaging with your content on the company page, look at who is following your LinkedIn company page, look at those tools that you are using, and then go to LinkedIn and have your sales reps connect with those people who are expressing buyer intent, who are expressing interest, who are showing up in your tools.

Tags: Buyer Intent, LinkedIn Tips, LinkedIn Training, sales navigator, Sales Navigator Tips