How To Empower Your Employees To Leverage LinkedIn

August 6, 2021 - 2 minutes read - LinkedIn, LinkedIn Content Strategy

Want your employees to leverage LinkedIn?

Empower them.

How?

Invest in their LinkedIn profiles, to start.

Why?

Because their profiles are the face of YOUR company.

Because 4 out of 5 PEOPLE on LinkedIn “drive business decisions.” (Source: LinkedIn Marketing Solutions)

People, not logos.

And in order for prospects to want to do business with your people, they have to like them.

There are 61 million senior-level influencers are on LinkedIn. (Source: LinkedIn Marketing Solutions)

So how can your brand be perceived as one of them?

By having engaging, highly optimized LinkedIn profiles for your customer-facing employees.

Profiles loaded with valuable thought-leadership content that showcases your employees and your brand as the industry authority.

This isn’t a massive undertaking, but it does make a massive difference.

And it doesn’t require a huge chunk out of your marketing budget.

It’s actually quite simple.

If you have a plan and know what works.

That’s the challenge internally…

Most marketing teams aren’t equipped with proper, up-to-date LinkedIn training.

Therefore, they don’t have the capabilities to properly and effectively revamp LinkedIn profiles.

But, you can certainly get them up to speed quickly with proper training (we do this).

Or you can outsource this to a LinkedIn agency, like Luminetics by Mod Girl®.

Either way, it’s a win.

Either way, we can help.

We can train your team on how to effectively leverage LinkedIn to increase your brand’s social selling revenue. Here’s how: luminetics.io