How To Create Engaging Content On LinkedIn In 3 Steps
February 19, 2021 - 1 minute read - LinkedIn, Personal BrandingHow to create an engaging LinkedIn post that speaks directly to your target market:
1. Create content around your customers’ pain points.
Write down all the pain points and plan to create multiple posts for each.
2. Use catchy headlines that mention the pain points – either directly or indirectly.
Engage viewers quickly, so they are enticed to click the “see more” button.
3. Empathize with their situation while educating them so they feel like they are closer to achieving their goals.
And make sure to articulate all of that in a way that showcases YOU as the trusted solution that genuinely cares about their success.
Check out the video above where I go into more detail on what this looks like.
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Tags: Content Strategy, Linkedin, LinkedIn Content Strategy, LinkedIn strategy, personal brand, personal branding
