Plastic Surgery SEO Success
Increasing Lead Generation and New Patient Acquisition for Tampa Bay Plastic Surgery, Inc.
From Problems to Profit
Tampa Bay Plastic Surgery, Inc. offers a full suite of services including surgical and non-surgical cosmetic procedures, facial rejuvenation, body contouring and laser treatments. Given the thriving and competitive local plastic surgery market, Dr. David Halpern contacted Mod Girl Marketing to improve his practice’s online presence.
The Problem
Dr. David Halpern is a widely-respected plastic surgeon in the Tampa Bay area with an impressive resume and specializations his competitors lack, but needed a better way to display the information that mattered most to prospective patients. His old website was very similar to other industry websites we’d come across and didn’t really convey what made him a cut above the rest.
Mod Girl's Solution
To enhance Dr. Halpern’s online image, we began with content improvements on his site, blog and social profiles. We really wanted to highlight his triple board certification and his TV appearances to talk about the Strawberry Laser, exclusive to his practice in the Tampa Bay area. We also assisted with blogging, video marketing, digital advertising, and advanced local SEO.
The Results
Our content revisions and improved navigation efforts helped his brand achieve a 472% increase in pageviews one month after launch. The number of people spending more than 30 minutes on the site increased from 979 to 2,178. Referral traffic from Facebook went up 1,512% and lead volume increased 113%. The practice’s digital reach continues to grow, month after month.
We chose Mod Gisrl Marketing a year ago and they have exceeded our expectations. They transformed our website into a highly functional site, improved our web searches and our monthly consults have increased. Mod Girl’s team keeps my brand modern and helps grow my social media presence. We’re constantly receiving positive feedback from our patients that found us on social media.
