B2B Technology Marketing Success
Increasing ROI, Website Traffic and #1 Rankings for Stride
From Problems to Profit
Stride is a fast-growing NYC Agile consultancy. With five successful companies under her belt, CEO Debbie Madden has courted A-list clients like Saks Fifth Avenue, Constant Contact and the Daily Beast. In 2015, the company won five Stevie Awards and posted impressive 626% growth. All they needed was A-list consulting for their digital marketing efforts.
The Problem
Stride was an A-list company, but their digital marketing efforts weren’t contributing much to their offline success or growth. They found it difficult to develop the right brand voice that really connected with B2B prospects, particularly on social media and their blog, which had previously just housed a few promotional announcements.
Mod Girl's Solution
Mod Girl overhauled lead management processes, redesigned their website, revamped brand voice, developed and implemented SEO strategies, fostered social growth and set up advanced analytics. Our retargeting ad campaigns led to significant online traffic, brand awareness and leads. The eBook we designed and promoted ultimately became a lead magnet, demonstrating industry thought leadership.
The Results
Each month, our ad campaigns attract 3,000+ visitors to the Stride website. The ads we create reach 300,000 displays to prospects. Their 1.76% click-through rate is 1.4x what their competitors are getting! Six months later, Stride has 169% more traffic, 163% new visitors, 102.5% more pageviews and #1 search rankings for their main SEO keywords.
Mod Girl has helped grow the reach of our startup brand. It’s been a pleasure to work with them, I am comforted knowing I can trust them to get the job done.
