Technical Content Strategy Success
Fueling Business Growth and Reaching Top Search Rankings for MamaBear App
From Problems to Profit
MamaBear is a leading safety app for parents that enables parents to locate, protect and communicate with their children. When we met them, the Tampa entrepreneurs were about to launch their startup’s website, but they wanted a sounding board for their ideas and strategic guidance from our experienced consultants.
The Problem
MamaBear’s vision was to be the global brand recognized as the must-have-app for parents to protect their children in a complex digital and social media age. With more and more parenting apps entering the app stores, MamaBear needed to be quickly found by parents conducting online research and to stand out from the competition through industry thought leadership.
Mod Girl's Solution
Prior to launching, MamaBear hired Mod Girl Marketing to create a website content strategy that would achieve top search rankings. On a monthly basis, we conduct industry, competitive and SEO research to determine the best content for MamaBear’s audience. We manage their editorial calendar and suggest content topics that empower their readers with helpful safety knowledge.
The Results
A month after implementing Mod Girl consultants’ creative strategy, MamaBear saw a 581% increase in web traffic and a 30% decrease in bounce rate. Their success snowballed over time, with multiple first page Google rankings, mainstream media attention, a social media following of more than 20,000 fans, and steadily increasing downloads with over 100,000 active users.
I hired Mandy and Mod Girl Marketing to build our website content strategy for top search rankings. MamaBear is such a helpful tool for parents we want to be quickly found during parents’ online research. Not only are our blog topics our top driver for visits to our site, but it’s also clear major media outlets have found MamaBear to include in news coverage due to Mod Girl’s efforts in ranking our website.Our SEO strategy is a large piece of our marketing foundation. Mandy’s personal attention to detail is stellar and I appreciate her integral participation on the MamaBear team.
