Analytics
How To Use LinkedIn Analytics For A B2B Audience
Published on February 15, 2021LinkedIn is the primary platform that helps B2B companies grow their network and maximize their…
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The Surprisingly Complex Life Cycle Of Data [Contributed Blog]
Published on October 4, 2019Most people have last heard about life cycles in biology lessons at school when they…
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What Marketing Data You Must Track on Your Website [Contributed Blog]
Published on July 9, 2019Introduction The online marketing industry is the cornerstone of the entire web business community with…
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5 Reasons CMOs Should Be Talking About Web Analytics
Published on September 27, 2018Updated September 27, 2018 Despite the fact that 94% of Chief Marketing Officers believe web analytics…
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5 Simple Ways To Decrease Your Bounce Rate
Published on June 5, 2018“Bounce rate,” by definition, refers to the number of website visitors coming to your page…
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Top 5 Marketing Metrics Guaranteed to Scale Your SaaS Company
Published on February 1, 2018Scaling a software-as-a-service (SaaS) company is different than growing other types of businesses. Revenue is…
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Top 8 Best Marketing Analytics Tools For Your Business
Published on October 26, 2017John Wanamaker is famously quoted as saying, “Half the money I spend on advertising is…
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How to Grow Your Healthcare Practice with Marketing Technology
Published on December 15, 2016Marketing technology is no surrogate for human ingenuity, but it plays a critical role for…
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9 Guaranteed Ways Google Tag Manager Improves Your Website
Published on December 8, 2016Google Tag Manager is nothing new. This free tool has been around since 2005 —…
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5 Simple Ways To Decrease Your Bounce Rate
Published on November 5, 2015“Bounce rate,” by definition, refers to the number of website visitors coming to your page…
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ABOUT OUR CEO
Mandy McEwen
Mandy McEwen is the Founder and CEO of Mod Girl Marketing and Luminetics
She has been marketing successful brands online since 2007 and started Mod Girl® in 2010. Named a Top 24 B2B Marketer by LinkedIn, Mandy’s results-driven marketing and social selling strategies have impacted thousands of businesses and professionals across the globe. She is a renowned content creator, speaker, and trainer with 8+ marketing courses and an Inc-Rated Facebook group.
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