Medical Social Media Marketing Success
Increasing Brand Awareness for Bear Creek Medical's Weight Loss Services
From Problems to Profit
Bear Creek Medical offers professional and affordable medical weight loss treatment for patients in Southern California. Knowing that they needed a stronger social media presence, Dr. Kim Thomas reached out to the Mod Girl team for expert guidance.
The Problem
Dr. Thomas knew they were missing new patient opportunities by failing to actively engage on social media. They were sending out email newsletters through Constant Contact, but they weren’t sure how to curate the type of great content that resonated with their audience or conduct A/B testing for efficiency. She wanted a strong Facebook presence and lead nurturing email drip campaigns implemented, but didn’t have the time or knowledge to get the results they desired.
Mod Girl's Solution
We started by creating a professional-looking landing page for Facebook marketing purposes, which we’d update with the latest company specials each month. In addition, we came up with a documented content strategy connected to a content calendar that improved collaboration. We increased the brand’s presence and captured the attention of prospective patients using Facebook ads. Finally, we modernized their monthly email newsletter with fresh content and graphics.
The Results
In just 2 months, we successfully transformed Bear Creek Medical’s Facebook presence into a lead generation magnet that increased revenues. The monthly newsletter went from a 3% to a 17.2% click-through-rate. Rather than deleting the newsletters, their audience is now interacting with their brand — reading their content and spending more time on site. Their emails are more consistently delivered and linked with social sites to drive more customers down the sales funnel.
I have built a successful business through advertising in print media and word-of-mouth referrals but when it comes to digital marketing, I feel overwhelmed and out of my element. Good reviews led me to Mod Girl Marketing. Mandy and her team developed a digital marketing strategy that fit my budget and implemented a plan to help immediately boost my online presence. I’m finally able to utilize one of today’s most effective means of reaching my target audience and I couldn’t have done it without the help of Mod Girl Marketing.
