Should You Use CTAs In Every LinkedIn Post?

September 14, 2020 - 1 minute read - Content Writing, LinkedIn

Do you need a call-to-action in every LinkedIn post?

How frequently should you be “selling” in your content? 

You’ve probably heard it multiple ways:

“Make sure you’re asking for the sale in some posts.”

Or

“You don’t need to sell at all in your posts – the value you provide does the selling.”

See also  Two Ways To Add Relevant Contacts On LinkedIn For Successful Lead Generation

As I’ve mentioned before, one of the key steps to becoming a thought leader is providing valuable content for your target audience.

This is why it’s important to find that delicate balance between “selling” and pure value.

Watch this 45-second video to hear my thoughts.

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