How To Create Customer Loyalty By Defining Your Brand’s Purpose

July 7, 2020 - 1 minute read - Branding, Thought Leadership

“Customer satisfaction is worthless…customer loyalty is priceless.” 

Wise words by Jeffrey Gitomer aka The King of Sales.

How do you create truly loyal customers? 

Aside from exceptional products and services, your brand needs…

A purpose.

Why does your company do what you do? 

See also  How Build A Brand That Makes An Impact

These days, exceptional products and services simply aren’t enough to maintain sustainable growth.

What consumers truly buy into is your “why.”

They are looking for a humanized, relatable brand — one they’re proud to be a part of. 

Once you are clear on your purpose, you can accomplish anything.

Watch the video below to learn how you can define your brand’s purpose and build a tribe of loyal customers. 

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