5 Ways to Enhance Your Strategy for Better Competition [Contributed Blog]
January 29, 2020 - 5 minutes read - Contributed Posts, Marketing Your Business Online, Mod MarketingWhatever kind of business you may have, there will always be competition. It’s good for business and keeps entrepreneurs on their toes by making products better and prices competitive.
The same also goes for marketing. In today’s digital age, it’s impossible for a business to thrive without marketing. And because we can easily see what everyone is doing, competition in this aspect is even more fierce.
Everyone has their own set of tips and tricks for getting the most attention. Not just any kind of attention. You want the kind that will make your customers happy. One that will make them want to buy YOUR products.
In this article, we’ll share with you five ways you can enhance your current strategy so you crush your competitors.
1. Nostalgia Works
Just look at Netflix’s Stranger Things. Everyone is having 80s fever all over again and it’s partly because of shows like this. Even if your brand is relatively new, you can tap into nostalgia. This will attract your best high-paying customers.
So go back to some of the most beloved times in the 80s and 90s and infuse that in your marketing campaign. If people don’t buy, at least they’ll know you’re a cool brand and will think of you the next time they do decide to buy.
2. Believe in Word of Mouth
We live in a world where one tweet on social media can go viral in just a few hours. You can use this to your advantage to beat the competition. Word of mouth is the oldest trick in the book and it works very well if you harness it right.
To start, you need to experience that customers will want to talk about whether it’s a hilarious self-aware advertisement or a thought-provoking article on a relevant topic. It can even be as simple as a memorable exchange between the customer and your support team.
These positive experiences will get people talking with your customers doing the marketing for you. And it’s more effective since consumers are more swayed by their friends and loved ones than they are with ads.
3. Personalization
Personalization is one of the keys to reaching your customers. When they resonate deeply with your content, they’ll be more likely to buy from you. Take some time to customize your marketing strategy ensuring that you only bring the most relevant information to your customers. It may mean you creating account-based marketing campaigns that can take more time. But with today’s tools, you can easily segment your audience and repeat the same steps for new customers.
4. Streamline your Process with AI
AI is the new face of automation this decade. Google and Facebook are already doing it. Just because you’re not as big as these companies doesn’t mean you shouldn’t be using it. AI can help simplify your organization’s most complicated processes, and yes, this includes marketing.
With the help of AI, you can gather better insights about your customers allowing you to make smarter marketing decisions. Not just that, AI can also help with support. It’s smart and quick enough to answer customer queries. And it’s continuously learning which means it’ll only get smarter with its responses over time.
5. Stay Updated
Part of having a successful business means being updated to the latest trends in your industry and applying it to your organization when appropriate. If you want to get ahead of your competitors, you need to be one of the firsts to adapt to these changes. And you need not look at the news alone; listen to your customer’s feedback and interests. This will give you an idea of which direction you should be taking your business.
Which of these steps will you be taking to ensure you’re ahead of your competition? Share your thoughts in the comments below.
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Tags: Business Marketing, marketing competition, marketing guide, Marketing Strategy, marketing tips
